Did you know that 94% of Nigerians accessed YouTube in the last month? Not surprisingly, YouTube is a marketing channel that is powerful enough to promote.
Especially if your video can appear at the top in the YouTube search field. It’s more likely that people will click and watch your video.
Well, one of the most effective ways to get videos to appear at the top is with YouTube keyword research. Simply put, you need to find out what YouTube topics and keywords people are searching for.
Then, how? That’s right, in this article you will learn how to do effective YouTube keyword research. Let’s see the explanation!
What is YouTube Keyword Research?
YouTube Keyword Research is a way of finding keywords (words or phrases) that people often use to search for YouTube videos. In simple terms, YouTube keyword research is the same as keyword research for blogs and websites.
By knowing the right keywords, your videos have a chance to appear in the top rankings of YouTube. That way, you have the opportunity to gain more viewers.
In addition, doing keyword research can also be a means for you to find interesting content topic ideas. For example, the keyword “diet tips” turns out to have a derived keyword “diet tips for beginners”.
So, instead of just making general diet tips, you can also create more specific diet tips content for beginners.
Why is YouTube Keyword Research Important?
Here are some reasons why you should do YouTube keyword research.
1. Get More Viewers
Almost the same as Google search, YouTube also has a ranking system in its search results.
The YouTube algorithm usually determines the video indicators to get the top ranking on YouTube. One important indicator is, using the right keywords. You can insert these YouTube keywords in the title, description, tags, and more.
If you manage to get to the top of the search results, the chances of your video being watched will be greater. That means you can also get more viewers. Examples such as the following image.